Wednesday 17 July 2024

Marketing in viniculture


In a collaboration between master winemaker Michel Rolland and marketer Travis Braithwaite, Pangaea combines red Bordeaux grapes from France, Spain, South Africa, Argentina, and the United States to represent the best expression of earth's terroir.  Each year's blend is different, and the first release (2015) contains 44% Cabernet Sauvignon from Napa, 31% Merlot from Bordeaux, 17% Malbec from Valle de Uco, Argentina, 4% Petit Verdot from Spain, and 4% Cabernet Franc from South Africa. Only 2000 bottles were made. 

The 2016 vintage is based more on Merlot, the 2017 more on Cabernet, the 2018 is 50% Malbec, while the 2019 is an equal blend of Cabernet and Merlot with the others making up the difference. While the critics were initially brutal, the tasters have been complimentary giving the first release a 97-point score. The price is out there, but they say it's worth it. 

A good marketing gamble. A true wine of the world. 

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