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| What a warning label would look like |
A new legal requirement for health warnings on alcoholic drinks sold in Ireland may drive wineries away from supplying the market. Bright red, cigarette-style health warning messages for alcoholic products are becoming a major barrier to trading. The new labelling regulations were published in July 2024, and all wines, irrespective of the vintage or when they were shipped, must feature the health warnings by May 2026.
The laws specify that the back-labels must bear warnings about the danger of drinking alcohol in respect to liver disease as well as when pregnant and mention a link between alcohol and fatal cancers. In addition, the label must state the quantity of grams of alcohol and the calorie content of the product, with rules on the text size, font, and colour, with red being mandatory, specifically Pantone reference 2035.
Ireland is the first member of the European Union to mandate such health warnings on alcoholic drinks. Some wine producers, including Catena Zapata, are refusing to comply with the new labelling laws, ruling themselves out of supplying the market. I'm stockpiling Malbec.
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