Wine production is at its lowest since 1961, but consumption has also fallen to a 55-year low. The International Vine and Wine Organisation (OIV) said global wine consumption is estimated at 214 million hectolitres (mhl) in 2024, a 3.3% decrease from 2023. If confirmed, this would represent the lowest global consumption level since 1961. If Trump institutes tariffs on alcoholic drinks, it would be disastrous to the industry.
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